B2C2 underpins the first-ever crypto product launch for SBI Securities, Japan’s largest online trading platform

Written by
David Rogers, CEO APAC

Published

September 2, 2025

With regulatory momentum and institutional capital ushering in a new era for crypto markets, B2C2 is proud to announce that it is serving as the primary liquidity provider for SBI Securities’ new crypto product offering. B2C2’s collaboration with SBI Securities is set to bring new market participants to Japan’s crypto market, expanding access to crypto offerings and reinforcing B2C2 and SBI’s legacy of driving digital asset innovation.

On 25th August, SBI Securities launched their first ever crypto product: contracts for difference (CFDs) on a range of cryptocurrencies including Bitcoin, Ethereum, and XRP.

As Japan’s largest retail-led platform in traditional asset classes such as equities, SBI Securities’ entrance into the digital assets market is a watershed moment for Japan’s already vibrant ecosystem, enhancing access to crypto-based products.

Japan has historically been at the forefront of the digital assets industry. In 2017, the country recognized Bitcoin as a legal form of payment, and the industry has continued to grow since. By the end of 2024, Japan boasted over 11 million crypto accounts – a more than 30% increase from the year prior. Statista projects that by the end of this year, the number of crypto market participants in Japan will exceed 18mn. 

This growth has been driven by the member firms of the Japan Virtual and Crypto Assets Exchange Association (JVCEA). In total there are 32 licensed virtual asset exchange operators and related service providers – to which B2C2 proudly acts as a major wholesaler – with a further 7 awaiting license.

In March of this year, Japan took another step in its regulation of cryptocurrencies, announcing plans to give them status as financial products with plans for a bill by 2026. In August, JYPC received formal approval to issue the first yen-denominated stablecoin. These tailwinds are poised to usher in a new era of innovation for the Japanese crypto market. As a global leader in institutional liquidity for digital assets, B2C2 is proud to be supporting this growing industry with institutional-grade compliance and risk management, continuous pricing and liquidity for market participants, and streamlined settlement and execution.

David Rogers, B2C2 CEO, Asia-Pacific, commented, “CFDs are an innovative product enabling investors to access leveraged trading of cryptocurrencies without assuming custody of the asset itself. SBI Securities’ entrance into the digital assets market with this product launch is monumental, enabling a previously untapped segment of traditional asset investors to easily gain exposure to crypto products from their existing accounts. Our role in supporting this product and the growth of the market reinforces our commitment to building an accessible digital assets industry in Japan and across the APAC region.”

The new partnership with SBI Securities further enhances B2C2’s global leadership in digital asset liquidity and presence in the APAC region, building on the company’s expansion into Singapore in May 2024. SBI Group is a majority shareholder in B2C2. B2C2 acts as liquidity provider to the group’s crypto-asset exchange, SBI VC Trade, supporting a tenfold increase in daily trading volumes on the platform since September 2020.

Interested in learning more about B2C2’s institutional offerings? Get in touch here.

Disclaimer: B2C2 is not licensed or regulated in Japan and does not provide services to retail clients in Japan. This publication is for informational purposes only and does not constitute a solicitation or offer of any kind.

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About B2C2

B2C2 is a global leader in institutional liquidity for digital assets. Founded in 2015, we are trusted by blue chip hedge funds, institutional managers, brokers, crypto exchanges, and crypto foundations. We provide deep, reliable liquidity and pricing in crypto, delivering seamless execution 24/7/365. Majority owned and backed by Japanese financial conglomerate, SBI, B2C2 Ltd is headquartered in the UK, with offices in the US, Japan, Singapore, France and Luxembourg.

B2C2 Ltd is registered in England and Wales under company number 07995888 with its registered office at 86-90 Paul Street, London, EC2A 4NE. B2C2 Ltd is the parent company of the B2C2 group of companies. Products may be provided by different members of the B2C2 group of companies, depending on the jurisdiction of the client and the regulatory status of the product and/or B2C2 group member. B2C2 is a registered trademark.

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